Power strip with glowing cord

Anton Gustafsson and Magnus Gyllenswård of The Interactive Institute designed the Power Aware power strip. The cord on this power strip glows and pulses, showing you how much energy you are using. The EL wires inside the cord change brightness and pulse intensity based on how much energy is flowing through the cord, meaning that if you're using a lot of electric appliances, the cord on the power strip will make your room seem like a rave.

The creators hope that the visual presence of the glowing cord will lead users to be aware of and reflect on energy consumption.